A high percentage of marketing professionals are personalising their marketing efforts by tailoring their messages to the specific needs and interests of customers, a survey has found.

Between June and July, Chief Marketer surveyed 675 marketing professionals in a wide range of sectors.

81% of respondents said they now personalise their marketing efforts to some extent. Of those who said they customise their marketing activities, 89% send out personalised emails and 58% send out personalised direct mail, while 36% use the Web and 31% use social media to send targeted messages to potential customers.

58% of those who conduct personalised marketing use consumers' purchase histories in order to customise their marketing messages, while 51% use voluntarily submitted site registration information.

If you implement Microsoft Dynamics CRM in your organisation, your marketing professionals will have access to all the data they need to send personalised marketing messages to customers and run highly-targeted, customised marketing campaigns.

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