Companies who have websites that perform poorly during peak traffic times could be losing a substantial amount of business to their rivals, an independent study has found.

Conducted by Equation Research, the study polled 1,500 people who use the Internet at peak times for activities such as holiday shopping, booking summer travel and executing trades during financial market shifts. It found that 78% of consumers have switched to a competitor's website after encountering slowdowns, errors and transaction problems, during peak traffic times, on the website they initially chose to visit.

The study also found that following a poor experience with a company’s website, 88% of consumers are less likely to return to that site, 47% will have a less positive perception of the company, and 42% will discuss the poorly performing website with family, friends and peers, or online on social networks.

Systems Valley’s award-winning designers and developers can build a high-performing website for your organisation that will be effortless to use and navigate, even during peak traffic times. We always place user experience first, so visitors to your site will be able to easily find the information or products and services they are looking for, and will stay on your site rather than clicking away.

Call us on 0800 33 456 30 to find out more.