Companies who have websites that perform poorly during peak traffic times could be losing a substantial amount of business to their rivals, an independent study has found.

Conducted by Equation Research, the study polled 1,500 people who use the Internet at peak times for activities such as holiday shopping, booking summer travel and executing trades during financial market shifts. It found that 78% of consumers have switched to a competitor's website after encountering slowdowns, errors and transaction problems, during peak traffic times, on the website they initially chose to visit.

The study also found that following a poor experience with a company’s website, 88% of consumers are less likely to return to that site, 47% will have a less positive perception of the company, and 42% will discuss the poorly performing website with family, friends and peers, or online on social networks.

Systems Valley’s award-winning designers and developers can build a high-performing website for your organisation that will be effortless to use and navigate, even during peak traffic times. We always place user experience first, so visitors to your site will be able to easily find the information or products and services they are looking for, and will stay on your site rather than clicking away.

Call us on 0800 33 456 30 to find out more.

In our final blog this week about the benefits of implementing Microsoft Dynamics CRM in your organisation, we would like to discuss how Microsoft Dynamics CRM can help you enhance customer care.

By storing all the data you have on your customers in a single place, where it can be quickly and easily accessed, Microsoft Dynamics CRM allows your customer service teams to respond rapidly and efficiently to customer service queries and issues.

With instant access to customer data, case management information, service histories and support knowledge, your customer service representatives can respond promptly and accurately to customer enquiries, quickly offer solutions to common service problems, or, where necessary, automatically route service requests to appropriate representatives for action, and track customer service requests from initial contact through to resolution; boosting customer satisfaction and retention.

Systems  Valley can seamlessly and securely install Microsoft Dynamics CRM in your organisation. You can find out more here

In yesterday’s blog , we discussed how your marketing department can benefit from using Microsoft Dynamics CRM, Microsoft’s powerful customer relationship management software package.

But by delivering rapid access to customer data and both past and present account activity, Microsoft Dynamics CRM is an equally invaluable tool for your sales teams.

Using Microsoft Dynamics CRM’s account management, lead tracking and routing, opportunity management, customer communications and quote generation tools, your sales teams can get real-time access to leads, uncover new business opportunities, identify cross-selling and up-selling opportunities, and close more deals, faster

You can find out more about Microsoft Dynamics CRM here.

In a blog last week, we discussed the benefits of using Microsoft Dynamics CRM and why you should consider implementing it in your organisation.

Over three blogs this week, we would like to examine in more detail why Microsoft Dynamics CRM is of particular benefit to your marketing department, your sales teams and your customer service representatives.

Implementing Microsoft Dynamics CRM will enhance your marketing initiatives, and can improve your ROI from marketing campaigns, as it contains powerful tools for customer segmentation, campaign planning and execution, data extraction and cleansing, analysis and reporting and cross-departmental collaboration.

Using the data and tools in Microsoft Dynamics CRM, your marketing professionals can segment customer lists into distinct benefit groups and run highly-targeted campaigns to identified segments; identify and reward your best customers with special offers and promotions; quickly and easily connect with prospective customers by rapidly creating lists, sending out mailings and tracking responses; and more.

Click here  to find out more.

The City of London, the local authority responsible for providing local government services in London’s Square Mile, is using the power of Microsoft Dynamics CRM to enhance the services it provides its citizens, businesses and visitors.

The organisation has showcased its use of Microsoft Dynamics CRM in an online video that’s available to view on the Microsoft website.

You can view the video here.

Or to find out more about Microsoft Dynamics CRM, click here.